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Things your website should convey

How your prospect can contact you

Why you are the # 1 choice for the job

What services and/or products you provide

Your history and expertise

The area that you serve along with a map to the location

Your tagline and logo and custom images to showcase your work and environment

What separates you from the competition?  Your guarantee and terms

Useful information such as calendars or blog posts or faq’s if appropriate for your business

Posted Jan 21,2016

 

What’s in a (Domain) Name?

A domain name is the identifier for your website. It’s the ‘address’ that someone would type in to go directly to your website. It seems simple but there are many important aspects to choosing a good name for your website. Get it wrong and you will be renaming at a future date - and that gets expensive and time consuming when you consider how many places you will put that name.

Most of the good domain names are already taken, so flexibility and creativity are essential . You won’t be able to follow them all, but here are some guidelines to avoid steering your prospects to your competition:

o   Keep i

more ...

What’s in a (Domain) Name?

A domain name is the identifier for your website. It’s the ‘address’ that someone would type in to go directly to your website. It seems simple but there are many important aspects to choosing a good name for your website. Get it wrong and you will be renaming at a future date - and that gets expensive and time consuming when you consider how many places you will put that name.

Most of the good domain names are already taken, so flexibility and creativity are essential . You won’t be able to follow them all, but here are some guidelines to avoid steering your prospects to your competition:

o   Keep it as simple as possible - difficult names will be misspelled and forgotten

o   Make it easy to remember - geeksinthegarden.com

o   Let it convey an idea - LSBwebs conveys Local Small Business Websites

o   Choose standard spelling if possible (e.g. Janescookies over Jaynescookies)

o   Try to avoid punctuation - it’s easy to forget and your prospect will wind up at your competitor’s site

o   Use the standard “extensions” e.g. .com, .net, .org - otherwise your prospect will end up at the wrong site

o   Use a search engine keyword in the domain name if possible - NFDance.com (keyword Dance)

o   Choose a few keywords that might be used to search for your industry (or location) and pair them together in different order until you find an available domain e.g. Jaxgrass.com

o   Don’t be misunderstood - consider how different cultures might view the name, and be careful of copyright infringement

o   Try to make sure it sounds good when pronounced because you will say it often

o   If all else fails, make it up. Using the other principles, create your own word - zazzle.com is a great example of this idea. It’s easy to remember and easy to spell, and it sounds so catchy you just have to go see what the heck it is.

Posted Jan 2, 2016

Website “techy terms”

o   Domain - This is the name of the website - e.g. “google”, “amazon”,” ebay “. The best ones are already taken so we have to get creative.

o   Extension - the letters that follow the dot after the domain name - e.g. com (commercial) org (not-for-profit) and net which are the 3 well known extensions.

o   Web Hosting - Website hosting refers to the server where your website is stored and processed

o   Content - The words, images, and video, that appear on the web page. Typically a separate, recurring  fee is charged for this.

o   S

more ...

Website “techy terms”

o   Domain - This is the name of the website - e.g. “google”, “amazon”,” ebay “. The best ones are already taken so we have to get creative.

o   Extension - the letters that follow the dot after the domain name - e.g. com (commercial) org (not-for-profit) and net which are the 3 well known extensions.

o   Web Hosting - Website hosting refers to the server where your website is stored and processed

o   Content - The words, images, and video, that appear on the web page. Typically a separate, recurring  fee is charged for this.

o   SEO (Search Engine Optimization) - Configuring a website in such a manner that search engines such as google and bing will move the website up the list that appears when a search is done.

o   Keywords (as in Search Engine keywords) - those words that would cause a website to appear in the list when a user enters them into a search engine. These words are taken into consideration when designing a website. For example, “website design” might be appropriate for lsbwebs.

o   Meta Data - Description of the data on the website. This information is important in website configuration as it is used by Search Engines to determine if your website is relevant to a user query (entering a question in google)

o   Site Map -A portion of the website which assists search engines in determining when the site has been updated and helps the search engine navigate the site

o   BLOG (or VLOG) - short for weblog, comprised of short entries formatted in a journal fashion. This is a great way to add content, but labor-intensive (VLOG is Video weblog)

o   Graphics - Also referred to as images, these are pictures used on a website to showcase a product or service, or illuminate a message - these add personality to the website and make it interesting 

o   Responsive Web Design - Techy jargon for websites that are formatted in such a way that they can be viewed by multiple devices such as a personal computer, ipad, or iphone

Posted Jan 31, 2016